MakassarNET Code of Ethics

The discussion of any SEO Code of Ethics is like a discussion on politics or religion: there are more than two sides, all sides are strongly opinionated, and seldom do they choose the same path to the same end. Most Search Engine Optimization (SEO) practitioners understand these ethics, yet not all practitioners practice safe-SEO. MakassarNET will work aggressively to return maximum results from optimization and media campaigns. Having said that, we also know the 'rules'... We know when to push the limits and just as important, we know when to back-off. MakassarNET adheres to the following principles:

MakassarNET will never intentionally do harm to a client. This involves the continued use of any technology or procedure (without appropriate care) that is known to result in having the client site removed from search engine indexes or directories, or rendered inoperative.

MakassarNET will never intentionally violate any specifically published and enforced rules of search engines or directories. Should rules and guidelines change (as they often do), MakassarNET will promptly take action to comply with the changes as they apply to all clients. Where rules and guidelines are unclear, MakassarNET will seek clarification and await approval from the appropriate search engine before continuing to utilize potentially harmful technology or procedures.

MakassarNET will never intentionally violate any laws. This involves the deliberate and continued violation of copyright, trademark, servicemark, or laws related to spamming as they may exist at the state, federal, or international level.

MakassarNET will never misrepresent their own abilities, education, training, standards of performance, certifications, trade group affiliations, technical inventory, or experiences to others. This includes quantifiable statements related to project timetables, performance history, company resources (staff, equipment, and proprietary products), and client lists. Guarantees will be restricted to items over which the SEO practitioner has significant and reasonable control.

MakassarNET will never participate in a conflict of interest without prior notice to all parties involved. This includes the practice of choosing to emphasize one client over another in competing keywords because there is more personal gain for the practitioner. All clients are treated equally and all will receive equal best effort in their Search Engine Optimization.

MakassarNET will work to their best ability to increase or retain the rankings of client sites. Clients are contracting for fee with MakassarNET in order to obtain and retain search engine placement. MakassarNET is charged with an obligation to utilize appropriate and allowed technology and methodologies to improve and retain the rankings for their clients in the face of shifting search engine technology, competition, and client web site needs.